B2C eCommerce Global Market Expansion

The Challenge

The client, a functional nutrition e-commerce powerhouse, faced hurdles in scaling internationally amid stagnating sales and limited market penetration. Key issues included:

Market Expansion

Entering new territories like Romania and Denmark without established digital footprints.

Sales Decrease

Declining revenue due to ineffective targeting and low engagement on Google and Facebook platforms.

Our Approach: We needed to harness paid ads for precise reach, optimize keywords for cost efficiency, and re-engage past users to reverse trends.

Our Solution

We crafted a data-driven strategy leveraging Google Ads and Facebook Campaigns for targeted growth:

Precise Targeting

Defined demographics, interests, and locations to reach ideal customers in new markets.

Eye-Catching Creatives

Developed compelling visuals to grab attention and drive clicks.

Keyword Optimization

Used relevant keywords for better ad placement and lower costs (Google Ads).

Dynamic Remarketing

Re-engaged past visitors with personalized ads (Google Ads).

Custom Lookalike Audiences

Targeted similar users to your customer base (Facebook Campaigns).

Engaging Video Content

Told the brand story through captivating videos.

Continuous Optimization

Monitored and adjusted campaigns for sustained performance.

About the Company

Company Size

11-50 employees

Headquarters

Amsterdam, North Holland

Industry

Wellness & Fitness Services

Main Objectives

E-commerce

Results

The campaign delivered explosive growth, with a 73% increase in total revenue compared to the previous period after adding two new markets.

Market Expansion in Romania

Revenue

€5,684

Conversions

564

Avg. Conversion Value

€100

Budget Spent

€575

ROAS

9.9

Growth Trend: Steady upward trajectory from March to December 2022.

Market Expansion in Denmark