Efficiency in a Regulated Space
The Client, a global insurance provider, sought efficiency in a regulated space:
Stretch ad dollars further.
Reduce acquisition expenses.
Boost form submissions.
Lower competition-driven costs.
Balancing compliance and performance was key in the insurance sector.
We revamped their display and search campaigns for precision and scale:
Streamlined for better ROI.
Enhanced ad relevance and landing pages.
Automated for efficiency.
Deeper insights with Google Analytics reporting.
Modernized creatives.
Hyper-local and persona-based.
The optimizations yielded substantial gains in clicks, costs, and engagement.
Clicks Increase
125%
From 21,379 to 48,485
Cost Increase
22%
Efficient scaling: $31,193 vs. $25,449
CPC Decrease
45%
From $1.46 to $0.68
Pages/Session
+8%
From 1.34 to 1.25
| Metric | Value | Comparison |
|---|---|---|
| Clicks | +125.40% | 21,379 vs 48,485 |
| Cost | +22.57% | $31,193 vs $25,449 |
| CPC | -45.62% | $1.46 vs $0.68 |
| Bounce Rate | -7.19% | 79.71% vs 85.88% |
| Pages/Session | +7.95% | 1.34 vs 1.25 |
"You are doing a great job. We've been getting a lot of emails for the past two months from that 'start a conversation' box so you guys have been sending a lot more users to our site! I think in 2019 before you we had so 3 people fill out our general form (not quote form)."
— Client Testimonial
The Client achieved more leads at lower costs, proving smart bidding's power in insurance.