Doubling Revenue Through Strategic Campaign Optimization
The Client, an innovative mobility tech company, aimed to double revenue amid competitive markets. Primary goals:
To meet the expected target for the new year.
This required optimizing ad spend, enhancing targeting, and scaling conversions efficiently.
We restructured their paid ecosystem with a focus on Google Ads for maximum impact:
Overhauled setup for better alignment.
Tailored messaging to user segments.
Ensured pixel accuracy and attribution.
Highlighting the business's unique selling proposition.
Visuals designed to stop scrolls and drive clicks.
A/B variants for optimal performance.
Smart adjustments for cost efficiency.
The campaign exceeded targets, delivering across-the-board growth compared to the previous year.
Revenue Increase
119%
From RON 745,055 to RON 1,636,447
Website Users
55%
More qualified traffic from Google Ads
Conversions
87%
From 922 to 2,028 conversions
| Source/Medium | Date Range | Users | New Users | Sessions | Transactions | Revenue | Assisted Transactions | Goal Completions |
|---|---|---|---|---|---|---|---|---|
| Google / CPC | Jan 1 - Jul 31, 2023 | 135,528 | 109,763 | 359,064 | 2,028 | RON 1,636,447 | 1,867 | 3,386 |
| Google / CPC | Jan 1 - Jul 31, 2022 | 87,024 | 68,626 | 194,204 | 922 | RON 745,055 | 883 | 1,714 |
| Change | — | +55.74% | +59.94% | +84.89% | +119.96% | +119.64% | +111.44% | +97.55% |