B2B Tech Consulting SEO Challenge

Organic Traffic Recovery & Growth

The Situation

The Client, a leading B2B tech consulting firm, experienced a sharp decline in visibility due to technical and content issues. Key challenges included:

68% Decrease in Organic Traffic

Sudden drop in search engine visits.

70% Decrease in Number of New Users

Reduced acquisition from Google organic sources.

These issues stemmed from duplicate content, HTTP/HTTPS inconsistencies, and tracking errors, crippling lead generation.

Our Solution

We implemented a comprehensive SEO audit and overhaul to restore and enhance rankings:

Remove Duplicate Content

Eliminated redundancies to consolidate authority.

Correctly Redirect to Secure Version

Ensured HTTPS compliance for trust and crawl efficiency.

Deindex All Old/Unnecessary Pages

Streamlined site structure.

Fix Tracking in Google Analytics

Accurate data for informed decisions.

Fix Errors on W3C Validator

Resolved markup and validation issues.

Fix Errors in Google Search Console

Addressed crawl and indexation problems.

Revisit Main List of Keywords

Refreshed strategy with high-intent terms.

Train the Content Team

To strategically insert relevant keywords in each new article.

Results

Our efforts delivered a dramatic turnaround, boosting organic performance and user acquisition.

Metric Before Sessions Before % Sessions Before New Users After Sessions After % Sessions After New Users % Change
Google / Organic 12,658 68.42% 7,178 40,972 192.98% 21,183 +211.21%
% Change -64.82% -6.82% -70.58% +192.98% +6.22% +211.21% +211.21%

Organic Sessions Increase

192%

From 12,658 to 40,972 sessions

New Users Increase

211%

From 7,178 to 21,183 users

This B2B revival not only recovered lost traffic but positioned the Client for sustained lead growth.

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